If you are a makeup lover, then you are probably pretty familiar with Lime Crime. Lime Crime was began in 2008 by Doe Deere. Today, she is a well known makeup maven making serious moves in the billion dollar makeup industry. Her work ethic and success is a lesson to us all. She has proven that passion and a dream can become true with hard work and dedication.
Doe Deere was able to make such a mark on the makeup world due to her creativity and love for animals. She began uploading videos of herself doing her own makeup. Eventually, fans of her videos wanted to use the exact makeup she was using on their face. The only problem was her makeup was not yet for sale on the market. So, this is when the future makeup maven to be chose to create her own makeup collection.
The task was not easy, She never expected it to be. But Doe Deere wanted to create a collection of makeup her video fans would love to wear. She worked tirelessly to create a collection that was designed to be fun and magical and take her vans to a fantasy wonderland. Not too many makeup companies were creating quality, feel good makeup that had a fairylike theme that brought out the customer’s inner unicorn.
Doe Deere made a pledge to make sure her company did not do what many makeup companies still do today. Lime Crime has never tested on animals and never plans on doing so. Her company was built on the firm foundation of the betterment and welfare of animals. Lime Crime is an advocate for animals. They make sure to stand up for animal rights and fight against the mistreatment against animals. Her company has donated time, energy and money to various charities that support animals. By being so kindhearted and create a company that is known for its brightly colored unicorn theme and love for animals, has garnered Doe Deere much respect in the makeup world. She is a true businesswoman, philanthropist and example to many aspiring business women.
Whitney Wolfe Herd has made a name for herself as one of the most celebrated CEOs in tech. We don’t need to look far to realize that her work is helping create a new way to think about sating apps and what they can do. Specifically, she has made Bumble a feminist powerhouse with its focus on putting women as the ones in charge of the first move. That model is working and the company grows every single day. What was once serving just a small number of people may very well end up being the biggest one on the block.
Wolfe has made it clear that she wants Bumble to be so much more than a place to hookup. She has created Bumble BFF and Bumble Bizz in order to help people meet others for reasons beyond romance. If you want to find new friends, you can do that, but if you feel like using it to find a career mentor, that’s possible as well. Bumble has the ability to become an important part in just about every part of our lives. From our jobs to our bedrooms, we’ll be using it in all sorts of places if Wolfe has the final say and more
Bumble is currently aiming to be the top dating app and it has the perfect plan to do so. Wolfe is going in by trying to give users the exact kind of experience that she believes will be best for them overall. She wants to see this take off and eventually become the standard for the industry at large. We already know this is starting to happen because Bumble is currently a billion dollar empire. It will only grow larger as it takes over the competition and leaves them unable to find so much as a niche in the market.
The success of Whitney Wolfe Herd is going to be remembered by plenty of people as it makes it clear that she has the vision for what a tech company needs to look like. She has brought her ideas to life and she has done so in a way that takes into account a lot more than money. She is a feminist using her company as a way to show her ideals. Women are the ones to make the first move and that’s something that she wants to encourage that kind of thinking in society at large.
Helane Morrison’s job at Hall Capital Partners is to make sure the firm is complying with all investing and securities laws while managing the portfolios of high profile clients as well as non-profit groups and institutions. Hall Capital Partners is based in San Francisco and is currently run by CEO and Chairwoman Kathryn Hall, and its mission is to manage funds through an open and transparent process using sound investment principles. Morrison has helped guide this firm within the legal framework of investing for nearly 10 years.
Morrison grew up in New York and originally considered going into journalism with the passion she had for writing, and she got a bachelor’s degree in the field from Northwestern University in Chicago. But she soon decided law was where she could excel the most in, so she got accepted to the University of California at Berkeley law school where she got her J.D. and also wrote for the California Law Review journal. After completing law school she started out as a clerk who assisted the Hon. Richard Posner at the US Court of Appeals Seventh Circuit, and then moved up to the US Supreme Court where she clerked for Justice Harry Blackmun during several hearings.
Morrison started her law practice in 1986 for a well-known San Francisco firm Howard, Rice, Nemerovski, Canady, Falk & Rabkin where she litigated cases relating to business practices and predatory financial cases. She also took cases involving espionage, fraud and other major areas. Her work at the firm was noticed by the SEC who wanted someone with her experience to join their enforcement team, so in 1996 she joined the SEC in the San Francisco division. Her work there consisted of tracking down embezzled funds, big corporations that tried to evade tax laws, and other major securities and investing violations. She moved up the ranks in the SEC from local office enforcer to Regional Director.
She wanted to make a difference by showing middle class investors that there were still people in the world of finance who cared about them and not just making money off of decisions. She also felt Hall Capital Partners brought a new face to the corporate world by having largely female executives there.