Bernardo Chua’s Most Successful Company: The Organo Gold

Bernardo Chua is a prominent business person in the Pacific Rim. He is primarily known for the creation of Organo Gold Company which has a tremendous success globally. The company which uses direct sales strategy has been recognized as the ‘Direct Sales Firm of the Year’ on five different occasions.

Creation of Organo Gold

PR Newswire stated that Bernardo Chua’s fascination in the innovation of new products drove him to found Organo Gold. Although Ganoderma products were very successful in Asia, Bernardo saw a broader market beyond Asia. He believed he could recreate the products to another level.

He wanted to prove to the western countries that his country was as talented and productive as well and that it was being overlooked. In five years since its establishment in 2008, Organo Gold was ranked 55th amongst the direct selling companies globally.

Bernardo Chua grew up in the Philippines. However, due to his Chinese heritage, Chua has tremendous knowledge about Ganoderma. Ganoderma is a certain type of mushroom that grows on logs of wood, which is highly regarded in Asian countries. Chua became one of the first Asian entrepreneurs to market the product beyond Asia. While setting up Organo Gold, Chua saw numerous benefits in using direct sales strategy. It was quicker and provided a platform to make higher profit margins as well as reach larger potential consumers.

Marketing strategy

He puts a considerable amount of effort and time on different platforms such as conferences and on the social media, for example on Facebook, teaching people the numerous benefits of the herb. Chua believes education is a perfect strategy in creating awareness of his products and building trust in his consumers, unlike similar companies who may not achieve the same. Learn more about Bernardo Chua:  http://bitsylink.com/2016/08/23/bernardo-chua-making-a-vision-a-success/

The company boasts of over million distributors around the globe. Chua has significantly invested in advanced technology and research that helps his company stay ahead of its competitors.

Organo Gold is based in Canada. The country puts strict guidelines on standards of manufacture of products and business, which gives the company more credibility from consumers globally. Intensive research and testing done on the products eliminate any perceived risks, and that has been one of the core factors that has helped the company grow tremendously.