If you are a makeup lover, then you are probably pretty familiar with Lime Crime. Lime Crime was began in 2008 by Doe Deere. Today, she is a well known makeup maven making serious moves in the billion dollar makeup industry. Her work ethic and success is a lesson to us all. She has proven that passion and a dream can become true with hard work and dedication.
Doe Deere was able to make such a mark on the makeup world due to her creativity and love for animals. She began uploading videos of herself doing her own makeup. Eventually, fans of her videos wanted to use the exact makeup she was using on their face. The only problem was her makeup was not yet for sale on the market. So, this is when the future makeup maven to be chose to create her own makeup collection.
The task was not easy, She never expected it to be. But Doe Deere wanted to create a collection of makeup her video fans would love to wear. She worked tirelessly to create a collection that was designed to be fun and magical and take her vans to a fantasy wonderland. Not too many makeup companies were creating quality, feel good makeup that had a fairylike theme that brought out the customer’s inner unicorn.
Doe Deere made a pledge to make sure her company did not do what many makeup companies still do today. Lime Crime has never tested on animals and never plans on doing so. Her company was built on the firm foundation of the betterment and welfare of animals. Lime Crime is an advocate for animals. They make sure to stand up for animal rights and fight against the mistreatment against animals. Her company has donated time, energy and money to various charities that support animals. By being so kindhearted and create a company that is known for its brightly colored unicorn theme and love for animals, has garnered Doe Deere much respect in the makeup world. She is a true businesswoman, philanthropist and example to many aspiring business women.
Indie make up brands have taken off in current times, and Lime Crime is leading the charge. Founded in 2008, the brand has relied on colorful pigments and fun tutorials. Now, Doe Deere, the founder of Lime Crime, sits down to tell her success story.
The brand was originally a clothing shop, founded in 2004 on eBay. Doe Deere, from Russia but raised in New York, attended school in New York City prior, opting to drop out to kick-start her brand. The clothing shop took off, bringing steady sales. It was from there that Deere discovered her passion for creating makeup. While her clothing did gain her success, makeup was where her real passions lied. She started a blog, showcasing her products with tutorials. Her unique and affordable products gained attention in the makeup community, and she never looked back.
Deere focuses always improving her brand. She listens the critiques she receives from customers online and uses feedback to please her customer base. This approach has gained her 3 million Instagram followers and a loyal fan base. That doesn’t mean that her business decisions are always easy. Releasing the best products to the world means making sacrifices and finding the best materials. Her recent decision on which factory to partner with signifies her dedication to her brand. The best factory means that her fans get the best products. it also brings fans closer to Lime Crime’s motto: beauty should be fun! With high quality, affordable products, in brilliant, quirky shades, fans of the brand can do so .
Fans also feel good buying from the brand, as proceeds go to charities such as the Red Cross and Sanctuary for Families. All Lime Crime products are also vegan and cruelty free, so makeup fans can protect their furry friends and feel good about their looks and their makeup.
Deere is now looking forward to the future, formulating new lines to cater to Generation Z. She hopes to expand and format her business to fit Gen Z’s internet savvy upbringing. She does so by releasing appealing marketing campaigns on social media, and using programs such as Facetune to have the artsiest images for instagram. She also cites fantasy themes and children’s stories to provide inspiration for her new palettes and lipsticks. All in all, Doe Deere has a decade in the makeup business and the following to back up any new projects she wishes to take on. Nothing is holding her back.
Read http://inspirery.com/doe-deere/ to learn more.