If you are a makeup lover, then you are probably pretty familiar with Lime Crime. Lime Crime was began in 2008 by Doe Deere. Today, she is a well known makeup maven making serious moves in the billion dollar makeup industry. Her work ethic and success is a lesson to us all. She has proven that passion and a dream can become true with hard work and dedication.
Doe Deere was able to make such a mark on the makeup world due to her creativity and love for animals. She began uploading videos of herself doing her own makeup. Eventually, fans of her videos wanted to use the exact makeup she was using on their face. The only problem was her makeup was not yet for sale on the market. So, this is when the future makeup maven to be chose to create her own makeup collection.
The task was not easy, She never expected it to be. But Doe Deere wanted to create a collection of makeup her video fans would love to wear. She worked tirelessly to create a collection that was designed to be fun and magical and take her vans to a fantasy wonderland. Not too many makeup companies were creating quality, feel good makeup that had a fairylike theme that brought out the customer’s inner unicorn.
Doe Deere made a pledge to make sure her company did not do what many makeup companies still do today. Lime Crime has never tested on animals and never plans on doing so. Her company was built on the firm foundation of the betterment and welfare of animals. Lime Crime is an advocate for animals. They make sure to stand up for animal rights and fight against the mistreatment against animals. Her company has donated time, energy and money to various charities that support animals. By being so kindhearted and create a company that is known for its brightly colored unicorn theme and love for animals, has garnered Doe Deere much respect in the makeup world. She is a true businesswoman, philanthropist and example to many aspiring business women.