Indie make up brands have taken off in current times, and Lime Crime is leading the charge. Founded in 2008, the brand has relied on colorful pigments and fun tutorials. Now, Doe Deere, the founder of Lime Crime, sits down to tell her success story.
The brand was originally a clothing shop, founded in 2004 on eBay. Doe Deere, from Russia but raised in New York, attended school in New York City prior, opting to drop out to kick-start her brand. The clothing shop took off, bringing steady sales. It was from there that Deere discovered her passion for creating makeup. While her clothing did gain her success, makeup was where her real passions lied. She started a blog, showcasing her products with tutorials. Her unique and affordable products gained attention in the makeup community, and she never looked back.
Deere focuses always improving her brand. She listens the critiques she receives from customers online and uses feedback to please her customer base. This approach has gained her 3 million Instagram followers and a loyal fan base. That doesn’t mean that her business decisions are always easy. Releasing the best products to the world means making sacrifices and finding the best materials. Her recent decision on which factory to partner with signifies her dedication to her brand. The best factory means that her fans get the best products. it also brings fans closer to Lime Crime’s motto: beauty should be fun! With high quality, affordable products, in brilliant, quirky shades, fans of the brand can do so .
Fans also feel good buying from the brand, as proceeds go to charities such as the Red Cross and Sanctuary for Families. All Lime Crime products are also vegan and cruelty free, so makeup fans can protect their furry friends and feel good about their looks and their makeup.
Deere is now looking forward to the future, formulating new lines to cater to Generation Z. She hopes to expand and format her business to fit Gen Z’s internet savvy upbringing. She does so by releasing appealing marketing campaigns on social media, and using programs such as Facetune to have the artsiest images for instagram. She also cites fantasy themes and children’s stories to provide inspiration for her new palettes and lipsticks. All in all, Doe Deere has a decade in the makeup business and the following to back up any new projects she wishes to take on. Nothing is holding her back.
Read http://inspirery.com/doe-deere/ to learn more.